Email and SMS Tools for a Subscription Business (Membership Website)

Email SMS for Subscription. Blog - 833-Website

Active Campaign is by far my favorite client relationship management (CRM) and email automation software. It’s packed with tons of features like tags, goals, automations, personalization, integrations, etc.

With a reasonably entry-level price and excellent onboarding, it has become the top option for many business owners running and online membership and subscription website.

Email Marketing
Email Marketing

Tags

  • Qualify contacts using tags. Tags are a great way to separate customers into different segments and target them based on what is essential to the segment.
  • Tags can be used to add additional information about your contacts.

Goals

  • Setup goals to help you move a contact down a pipeline.
  • Take action based on the interaction points between the contact and your business online. 

Automations

Automations are the holy grail of email marketing. I don’t know how far a subscription business can go without setting up automated email and sms sequences.

Here is an example of a simple automation that you can set up for a new subscriber:

  1. Send a welcome email with instructions on how to begin accessing the course.
  2. Send a check-in message (x) days later to see if the new subscriber needs help with the program.
  3. Send a support email (x) days later inviting the new subscriber to join the support Facebook group.
  4. Send a congratulations email once the subscriber has reached a particular milestone in the course.
  5. Send an email automatically when a new class/video/support material has been added to the course.

Personalization

Personalized templates. 

Gone are the days that you sent newsletter emails, and they looked generic. 

With Active Campaign, you can leverage all the information that you currently have about your subscriber and use it to make the email template look personal and unique to them.

The email may include personal information like the client’s name, products they interacted with, past orders, etc.

Integrations

Finally, Active Campaign has integrations with multiple other platforms, allowing for expanding its capabilities and integrating with other systems in your business. 

If you don’t see direct integration with your other systems, then look at using Zapier as a way to connect your other software with Active Campaign.

ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.

https://www.activecampaign.com/

Price: Starts at $29/month for 1000 contacts.

SMS Marketing
SMS Marketing

OmniSend

OmniSend

Email marketing, SMS and automation for Ecommerce platforms like Shopify, WooCommerce, Squarespace and more.

Price: Free for the first 250 contacts and then